Articles

e-Marketing Principles and Practices

It is critical that the right marketing strategies are utilized in order to help an organization attain goals in a timely manner and establish a strong web presence. Identifying in advance what the customer needs and wants prior to presenting the business over the net will influence the design of the website and marketing campaign.

Gregory T. Clark

E-business Strategic Planning

Developing an e-business requires extensive research and planning in order to be successful in cyberspace. This planning involves the development of a solid and concise business plan, and a focused marketing plan well before a website is created. An e-business plan must have clearly defined goals as it is difficult for any business organization to stay on track if there are no goals in place for guidance.

Gregory T. Clark